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27. Why is business so overcomplicated?

https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/740208#overview

Customers are overwhelmed by the volume of choice and information they’re exposed to, and marketers relentless efforts to engage with them.

A revolution of simplification

1. The Cloud
   1. Ability to sample technology
   2. Subscription based pricing
   3. Drives down cost
   4. Browser based access
2. Software as a Service
   1. Salesforce
      1. Complex process of Customer Relations Management made easy
3. Apps
4. Dashboards
   1. Any piece of business data can be seen in real time.

Marketers and Customers face sensory overload

• 1980: Average city dweller would see 2000 ads per day
• 2012: 5500 ads per day
  • almost 3x!

Simplicity is an art

• Making the simple complicated is commonplace.
• Making the complicated simple, that’s creativity

– Charles Mingus

28 & 29. 41 Ways to Simplify

Pt 1. https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/740208#overview

Pt 2. https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/740226#overview

Customers are demanding simplicity

• Simple instructions
  • Pictures
• Simple solutions
  • Kureg
• Simple infomration
  • Airline boarding passes – large font
• Assembly
  • Ikea
• Checkout
  • scan and bag your own
• Controls
  • minimalist remotes
• Store designs
  • Apple stores
• Websites
• Sales
  • if someething is on sale, show them.
• Service
  • Auto rental, one click
• Simple ads
• Design
  • easy assembly, less people
• Standards
  • Phone chargers
• Technology
• Maintenance
• Shopping
  • Microstores with key items
• Signage
• Simple Complexity
  • Google
  • Apple
• Choices
  • In N Out
• Solutions
• Packaging with humor
• Communications
  • fewer words
• Forms
• Combinations
  • Glamping
• Devices
  • iPhone, iPad
• Branding
• Symbols
  • Logos that tell you what they do
• Explainations
• Prototypes
• Visuals
• Get Customer Insite
• Charts – Get to the point
• Useabiltiy
• Strategy

Simple is your best way forward

30. How to Profit from the Power of Simple

https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/740228#overview

• Make simple part of your mission, vision and values
• Simple requires careful observation of your customers
• Ask the right questions
• Reduce complexity with fewer choices
• Think End to End solutions

31. In N Out Burger

https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/8456890#overview

Simply get the job done for your customers.