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23. It’s a love story

https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/740132#overview

How do you make me feel?

Meet the business brain

• Left Side
• Analytical
• Calculating
• “Just the facts”

Meet the non-business brain

• Right side
• Creative
• Emotes “What are you feeling?”

Rating scale for Customer Emotion

Q-Score:

• The recognized industry standard for measuring consumer appeal of personalityies, characters, licensed properties, programs and brands
• Based on High Familiarity and High Likability
  • Steve Martin scored over 3x higher than Alec Baldwin an Oscar Awards host

Power of the Heart means bottom line results

• Programs that deliver greater viewer involvement provide a better ad environment because:
  • Watch the entire program
  • Watch it more often
  • Pay close attention
  • Recall the brands being advertised
  • Have a more favorable opinion of those brands
  • Purchase the brands in the future

Viewers are driven by their emotions

You must learn to deeply connect with your customers

24. HeartBridge Storytelling

https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/740138#overview

Heart + Head = Gut feeling

25. Profit from the Power of the Heart

https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/740168#overview

People want to love your stuff

People buy emotionally and justify rationally

26. Case Study: Jyske Bank

https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/8450792#overview

(Yoo-ski)

To reinvent, focused on 4 key areas

• People
• Facilities
• Marketing
• Customer Counseling

They engaged with customers with a secret weapon called “Empathy”