Social Media Success Metrics

Social Media Success Metrics

1. Track Follower Growth
2. Identify optimal times for Engagement
3. Track Likes and Reactions to your Posts
4. Monitor Mentions
5. Audience demographics
   1. Men / Women
   2. Geographic City, St, Country
   3. Language
   4. Interests
6. Determine Marketing Reach
   1. In and out of your audience
7. Review replies and comments
   1. Weed out uninteresting content
8. Measure Content Shares
9. Track Referral Traffic (Links stemming from Social Media)
10. Click Rates

Digital Marketing Success Metrics

success metrics

1. Number of website visitors
2. Website bounce rate
3. Email subscriber list size
4. Email Open Rate
5. Advertising click through rate
6. Number of new leads

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Twitter Lists
add target audience to twitter lists
* see what they’re talking about, hashtags

Twitter Periscope
* Live stream to followers

Pintrest
* Pinning things for later
* Getting questions answers
* Who they are following
* Pins similar to your product, find who reposted

Youtube / Youtube Blogs
* find content similar to yours
* questions they need answered

Facebook Groups
* Join a group your audience belongs to
* facebook stalk members
* Polls

Facebook Live Stream
* notifies live stream to your followers
* real time one to many conversations

Surveys
* Survey Monkey
* put survey on your twitter, facebook, etc.

LinkedIn

Advantages of Social Media Marketing

* Stay connected with your customers

Increase Brand Awareness

• Facebook insites

Increase your web traffic

Better Search Engine Rankings

* SM sends signals to search engines

Competition Analysis

* Keep an eye on your competation to see what they are doing

Increase Sales

• Ability to modify content to your prospective clients

Promote your content

* Put links on your content

Retargeting

• Advertise to people that have shown interest in your product
  • Facebook pixel
    • measure effectiveness of your advertising