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42. Customers hate your rules
https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/8433048#overview
How do I break the rules
- Everyone wants to break the rules
43. Don’t monkey around
https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/740438#overview
It can be liberating to let your customers break the rules
44. Growing as a Rebel
https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/740456#overview
HVLS – High Velocity, Low Speed
“That’s a big ass fan”
So he renamed the company.
45. A better way
https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/740440#overview
Toy Company Rules
- No being mean
- No negative comments
- No saying “Target”, “Wal-mart”, or “Amazon/Online”
- No compaining
- If you mom, dad, grandma, grandpa, aunt … buys you something, say “Thank you”
3 Simple rules for a business
- Don’t confuse the customer
- Act consistently as a company
- Don’t make arbitrary restrictions on customers.
46. How to Profit from the Power of Rebellion
https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/740468#overview
- Don’t be boring – Be Bold!
- Slash the red tape and throw out the rules
47. Case study – Dos Equis Beer
https://www.udemy.com/course/how-to-profit-from-your-customers/learn/lecture/8454012#overview
The Most Interesting Man