{"id":3254,"date":"2020-08-27T23:36:55","date_gmt":"2020-08-27T23:36:55","guid":{"rendered":"https:\/\/wiki.thomasandsofia.com\/?p=3254"},"modified":"2020-08-28T00:29:22","modified_gmt":"2020-08-28T00:29:22","slug":"csmf-process","status":"publish","type":"post","link":"https:\/\/wiki.thomasandsofia.com\/?p=3254","title":{"rendered":"CSMF &#8211; Process"},"content":{"rendered":"<p><a href=\"\/csmf-the-keys-to-being-a-successful-csm\/\">&lt; 4 Keys to be a Successful CSM<\/a> | <a href=\"\/csmf-where-to-find-csm-jobs\/\">6 Where to find CSM Jobs &gt;<\/a><\/p>\n<h1>18. Profile your ideal customer<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/customer-success-manager\/learn\/lecture\/4511332#overview\">https:\/\/www.udemy.com\/course\/customer-success-manager\/learn\/lecture\/4511332#overview<\/a><\/p>\n<h2>Profile your ideal customer<\/h2>\n<ul>\n<li>Knowing who my ideal clients are will help me focus my energies toward them.\n<ul>\n<li>Without this, I would lose customers.<\/li>\n<\/ul>\n<\/li>\n<li>Define the BEST customers\n<ul>\n<li>Use the data you&#8217;ve collected<\/li>\n<li>Company size,<\/li>\n<li>Location<\/li>\n<li>Industry<\/li>\n<li>Revenue<\/li>\n<li>Take all variables into account.<\/li>\n<\/ul>\n<\/li>\n<li>Where are the Sales and Marketing efforts?\n<ul>\n<li>Help the CEO to guide sales and marketing<\/li>\n<\/ul>\n<\/li>\n<li>Who will get more value from my product or service?\n<ul>\n<li>This will improve retention rates<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Be ready for change<\/h2>\n<ul>\n<li>Once the ideal customer has been identified, be ready for change.<\/li>\n<li>Change in price, features, expandability might change who my ideal customer is.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1>19. The Success Gap. The last step before your customer&#8217;s success<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/customer-success-manager\/learn\/lecture\/4511336#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/customer-success-manager\/learn\/lecture\/4511336#overview<\/a><\/p>\n<h2>Resources<\/h2>\n<p><a href=\"https:\/\/sixteenventures.com\/success-gap\" target=\"_blank\" rel=\"noopener\">The Success Gap: A Huge Opportunity you haven&#8217;t considered<\/a><\/p>\n<h2>The Last Step: &#8220;The Success Gap&#8221;<\/h2>\n<p>&#8220;There is often a gap between the functional completion of your product and the customer\u2019s Desired Outcome.&#8221;<\/p>\n<ul>\n<li>Using the product (Adoption) doesn&#8217;t mean they have achieved their goal<\/li>\n<li>Is it providing the the Outcomes they need and expect?\n<ul>\n<li>if you have a time management tool and they don&#8217;t feel like they are getting more done, they will churn.<\/li>\n<li>If using your CRM and getting the same results as an Excel spreadsheet, they will churn<\/li>\n<\/ul>\n<\/li>\n<li>Who&#8217;s fault does not matter&#8230; both lose.<\/li>\n<\/ul>\n<h2>What are my clients goals and how can I help them achieve them?<\/h2>\n<ul>\n<li>Teach them!\n<ul>\n<li>Videos<\/li>\n<li>Courses<\/li>\n<li>Webinars<\/li>\n<\/ul>\n<\/li>\n<li>Tricks to save time<\/li>\n<li>Give them extra value<\/li>\n<\/ul>\n<h3>Convince them: If I am not achieving my goal, I am not using the product wisely<\/h3>\n<ul>\n<li>I must NEVER directly say or imply this!<\/li>\n<li>Create content that helps them do their job better.<\/li>\n<li>And find ways to help them use that content.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lt; 4 Keys to be a Successful CSM | 6 Where to find CSM Jobs &gt; 18. Profile your ideal customer https:\/\/www.udemy.com\/course\/customer-success-manager\/learn\/lecture\/4511332#overview Profile your ideal customer Knowing who my ideal clients are will help me focus my energies toward them. Without this, I would lose customers. Define the BEST customers Use the data you&#8217;ve collected ..<\/p>\n<div class=\"clear-fix\"><\/div>\n<p><a href=\"https:\/\/wiki.thomasandsofia.com\/?p=3254\" title=\"read more...\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-3254","post","type-post","status-publish","format-standard","hentry","category-customer-success"],"_links":{"self":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/3254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3254"}],"version-history":[{"count":6,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/3254\/revisions"}],"predecessor-version":[{"id":3264,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/3254\/revisions\/3264"}],"wp:attachment":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}