{"id":3013,"date":"2020-06-20T16:21:34","date_gmt":"2020-06-20T16:21:34","guid":{"rendered":"https:\/\/wiki.thomasandsofia.com\/?p=3013"},"modified":"2020-06-21T21:55:08","modified_gmt":"2020-06-21T21:55:08","slug":"cs10-the-power-of-purpose","status":"publish","type":"post","link":"https:\/\/wiki.thomasandsofia.com\/?p=3013","title":{"rendered":"CS10 &#8211; The Power of Purpose"},"content":{"rendered":"<p><a href=\"\/cs9-the-power-of-rebellion\/\">&lt; 9 The Power of Rebellion<\/a> | <a href=\"\/customer-success-profit-from-the-power-of-your-customers\/\">Home<\/a> | <a href=\"\/cs11-becoming-a-customer-ceo-champion\/\">11 Becoming a Customer CEO Champion &gt;<\/a><\/p>\n<h1>48. It&#8217;s only business<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740538#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740538#overview<\/a><\/p>\n<h2>Customer focus group<\/h2>\n<ul>\n<li>Honest business presentation\n<ul>\n<li>We just want to sell you stuff you don&#8217;t need to get your money<\/li>\n<li>We will not service the products that we sold you<\/li>\n<li>Your warranty is meaningless to us<\/li>\n<li>Don&#8217;t be offended, it&#8217;s just business<\/li>\n<\/ul>\n<\/li>\n<li>Customer reactions\n<ul>\n<li>Exactly how we feel<\/li>\n<li>Manipulated<\/li>\n<li>Ripped off<\/li>\n<li>Criminal<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Key Customer CEO Question<\/h2>\n<ul>\n<li>Do we share the same values?<\/li>\n<li>People need to know the truth, whether good or bad.<\/li>\n<\/ul>\n<p>&#8220;Customers who want a better world will drive the profits of corporations that provide greater purpose though their activities.\u00a0 Meanwhile, corporations that provide too little purpose for customers will fail.&#8221;<\/p>\n<p>&#8211; Simon Mainwaring (Social media specialist and author)<\/p>\n<p>&nbsp;<\/p>\n<h1>49. A better world<\/h1>\n<p>I think this is mostly the same video you just watched&#8230;<\/p>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/6302416#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/6302416#overview<\/a><\/p>\n<p>Evaluate some core things about your business<\/p>\n<ul>\n<li>What is your mission<\/li>\n<li>What is your vision<\/li>\n<li>What are your values<\/li>\n<\/ul>\n<p>What is your purpose besides making money?<\/p>\n<p>Do these align with those of your customers?<\/p>\n<h2>Focus group again<\/h2>\n<p>&nbsp;<\/p>\n<h1>50. It&#8217;s all about your values<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740548#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740548#overview<\/a><\/p>\n<div>\n<ul>\n<li class=\"video-player--center-button--aPLkI\">Customers want more than just your products and your services.<\/li>\n<li>They want to do business with companies they share values with<\/li>\n<li>Customers are looking for closely at companies that share their values<\/li>\n<li>40% decide not to buy from companies\n<ul>\n<li>because they didn&#8217;t agree a company&#8217;s policies or activities<\/li>\n<li>NOT because the didn&#8217;t like the product or service.<\/li>\n<\/ul>\n<\/li>\n<li>43% decided to buy a company&#8217;s products or service over another company\n<ul>\n<li>Because they liked or agreed with a company&#8217;s policies for activities<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<h2>How do you make Values concrete?<\/h2>\n<p>Ways to express your Purpose to your Employees and Customers<\/p>\n<h3>What not to do<\/h3>\n<ul>\n<li>Don&#8217;t be a buzzword company\n<ul>\n<li>Mission statement and Company Values are only buzzwords but in the end, mean and say, nothing.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Things to do<\/h3>\n<p><strong>Go visual<\/strong><\/p>\n<p><a href=\"https:\/\/wiki.thomasandsofia.com\/wp-content\/uploads\/2020\/06\/fhc.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3021\" src=\"https:\/\/wiki.thomasandsofia.com\/wp-content\/uploads\/2020\/06\/fhc.jpg\" alt=\"\" width=\"615\" height=\"450\" srcset=\"https:\/\/wiki.thomasandsofia.com\/wp-content\/uploads\/2020\/06\/fhc.jpg 615w, https:\/\/wiki.thomasandsofia.com\/wp-content\/uploads\/2020\/06\/fhc-300x220.jpg 300w, https:\/\/wiki.thomasandsofia.com\/wp-content\/uploads\/2020\/06\/fhc-150x110.jpg 150w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/a><\/p>\n<p><strong>Clearly state who you are<\/strong><\/p>\n<ul>\n<li>The VenAsta Mission\n<ul>\n<li>Our Mission is to provide essential software tools for businesses to manage their brand and transform customers into raving fans.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1>51. Don&#8217;t buy our stuff<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740550#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740550#overview<\/a><\/p>\n<p>Patagonia had ads on Black Friday telling people not to buy the things they did not need<\/p>\n<ul>\n<li>The common threads initiative<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1>52. Case Study &#8211; TOMS<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/8498494#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/8498494#overview<\/a><\/p>\n<p>Every time he sells a pair of shoes, he gives a pair away<\/p>\n<p>One day without shoes &#8211; Annual event<\/p>\n<ul>\n<li>Turned into a movement<\/li>\n<li>Expanded to eyeware<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lt; 9 The Power of Rebellion | Home | 11 Becoming a Customer CEO Champion &gt; 48. It&#8217;s only business https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740538#overview Customer focus group Honest business presentation We just want to sell you stuff you don&#8217;t need to get your money We will not service the products that we sold you Your warranty is meaningless ..<\/p>\n<div class=\"clear-fix\"><\/div>\n<p><a href=\"https:\/\/wiki.thomasandsofia.com\/?p=3013\" title=\"read more...\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-3013","post","type-post","status-publish","format-standard","hentry","category-customer-success"],"_links":{"self":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/3013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3013"}],"version-history":[{"count":7,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/3013\/revisions"}],"predecessor-version":[{"id":3027,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/3013\/revisions\/3027"}],"wp:attachment":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}