{"id":2981,"date":"2020-06-19T00:03:29","date_gmt":"2020-06-19T00:03:29","guid":{"rendered":"https:\/\/wiki.thomasandsofia.com\/?p=2981"},"modified":"2020-06-19T10:42:56","modified_gmt":"2020-06-19T10:42:56","slug":"cs6-the-power-of-simple","status":"publish","type":"post","link":"https:\/\/wiki.thomasandsofia.com\/?p=2981","title":{"rendered":"CS6 &#8211; The Power of Simple"},"content":{"rendered":"<p><a href=\"http:\/\/cs5-the-power-of-the-heart\">&lt; 5 The Power of the Heart<\/a> | <a href=\"\/customer-success-profit-from-the-power-of-your-customers\/\">Home<\/a> | <a href=\"\/cs7-the-power-of-yes\/\">7 The Power of Yes &gt;<\/a><\/p>\n<h1>27. Why is business so overcomplicated?<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740208#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740208#overview<\/a><\/p>\n<p>Customers are overwhelmed by the volume of choice and information they&#8217;re exposed to, and marketers relentless efforts to engage with them.<\/p>\n<h2>A revolution of simplification<\/h2>\n<ol>\n<li>The Cloud\n<ol>\n<li>Ability to sample technology<\/li>\n<li>Subscription based pricing<\/li>\n<li>Drives down cost<\/li>\n<li>Browser based access<\/li>\n<\/ol>\n<\/li>\n<li>Software as a Service\n<ol>\n<li>Salesforce\n<ol>\n<li>Complex process of Customer Relations Management made easy<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<li>Apps<\/li>\n<li>Dashboards\n<ol>\n<li>Any piece of business data can be seen in real time.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2>Marketers and Customers face sensory overload<\/h2>\n<ul>\n<li>1980: Average city dweller would see 2000 ads per day<\/li>\n<li>2012: 5500 ads per day\n<ul>\n<li>almost 3x!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Simplicity is an art<\/h2>\n<ul>\n<li>Making the simple complicated is commonplace.<\/li>\n<li>Making the complicated simple, that&#8217;s creativity<\/li>\n<\/ul>\n<p>&#8211; Charles Mingus<\/p>\n<p>&nbsp;<\/p>\n<h1>28 &amp; 29. 41 Ways to Simplify<\/h1>\n<p>Pt 1. <a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740224#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740208#overview<\/a><\/p>\n<p>Pt 2. <a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740226#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740226#overview<\/a><\/p>\n<h2>Customers are demanding simplicity<\/h2>\n<ul>\n<li>Simple instructions\n<ul>\n<li>Pictures<\/li>\n<\/ul>\n<\/li>\n<li>Simple solutions\n<ul>\n<li>Kureg<\/li>\n<\/ul>\n<\/li>\n<li>Simple infomration\n<ul>\n<li>Airline boarding passes &#8211; large font<\/li>\n<\/ul>\n<\/li>\n<li>Assembly\n<ul>\n<li>Ikea<\/li>\n<\/ul>\n<\/li>\n<li>Checkout\n<ul>\n<li>scan and bag your own<\/li>\n<\/ul>\n<\/li>\n<li>Controls\n<ul>\n<li>minimalist remotes<\/li>\n<\/ul>\n<\/li>\n<li>Store designs\n<ul>\n<li>Apple stores<\/li>\n<\/ul>\n<\/li>\n<li>Websites<\/li>\n<li>Sales\n<ul>\n<li>if someething is on sale, show them.<\/li>\n<\/ul>\n<\/li>\n<li>Service\n<ul>\n<li>Auto rental, one click<\/li>\n<\/ul>\n<\/li>\n<li>Simple ads<\/li>\n<li>Design\n<ul>\n<li>easy assembly, less people<\/li>\n<\/ul>\n<\/li>\n<li>Standards\n<ul>\n<li>Phone chargers<\/li>\n<\/ul>\n<\/li>\n<li>Technology<\/li>\n<li>Maintenance<\/li>\n<li>Shopping\n<ul>\n<li>Microstores with key items<\/li>\n<\/ul>\n<\/li>\n<li>Signage<\/li>\n<li>Simple Complexity\n<ul>\n<li>Google<\/li>\n<li>Apple<\/li>\n<\/ul>\n<\/li>\n<li>Choices\n<ul>\n<li>In N Out<\/li>\n<\/ul>\n<\/li>\n<li>Solutions<\/li>\n<li>Packaging with humor<\/li>\n<li>Communications\n<ul>\n<li>fewer words<\/li>\n<\/ul>\n<\/li>\n<li>Forms<\/li>\n<li>Combinations\n<ul>\n<li>Glamping<\/li>\n<\/ul>\n<\/li>\n<li>Devices\n<ul>\n<li>iPhone, iPad<\/li>\n<\/ul>\n<\/li>\n<li>Branding<\/li>\n<li>Symbols\n<ul>\n<li>Logos that tell you what they do<\/li>\n<\/ul>\n<\/li>\n<li>Explainations<\/li>\n<li>Prototypes<\/li>\n<li>Visuals<\/li>\n<li>Get Customer Insite<\/li>\n<li>Charts &#8211; Get to the point<\/li>\n<li>Useabiltiy<\/li>\n<li>Strategy<\/li>\n<\/ul>\n<p>Simple is your best way forward<\/p>\n<p>&nbsp;<\/p>\n<h1>30. How to Profit from the Power of Simple<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740228#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740228#overview<\/a><\/p>\n<ul>\n<li>Make simple part of your mission, vision and values<\/li>\n<li>Simple requires careful observation of your customers<\/li>\n<li>Ask the right questions<\/li>\n<li>Reduce complexity with fewer choices<\/li>\n<li>Think End to End solutions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1>31. In N Out Burger<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/8456890#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/8456890#overview<\/a><\/p>\n<p>Simply get the job done for your customers.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lt; 5 The Power of the Heart | Home | 7 The Power of Yes &gt; 27. Why is business so overcomplicated? https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740208#overview Customers are overwhelmed by the volume of choice and information they&#8217;re exposed to, and marketers relentless efforts to engage with them. A revolution of simplification The Cloud Ability to sample technology Subscription ..<\/p>\n<div class=\"clear-fix\"><\/div>\n<p><a href=\"https:\/\/wiki.thomasandsofia.com\/?p=2981\" title=\"read more...\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-2981","post","type-post","status-publish","format-standard","hentry","category-customer-success"],"_links":{"self":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/2981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2981"}],"version-history":[{"count":8,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/2981\/revisions"}],"predecessor-version":[{"id":2994,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/2981\/revisions\/2994"}],"wp:attachment":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}