{"id":2975,"date":"2020-06-18T19:22:53","date_gmt":"2020-06-18T19:22:53","guid":{"rendered":"https:\/\/wiki.thomasandsofia.com\/?p=2975"},"modified":"2020-06-19T00:03:06","modified_gmt":"2020-06-19T00:03:06","slug":"cs5-the-power-of-the-heart","status":"publish","type":"post","link":"https:\/\/wiki.thomasandsofia.com\/?p=2975","title":{"rendered":"CS5 &#8211; The Power of the Heart"},"content":{"rendered":"<p><a href=\"\/cs4-the-power-of-performance\/\">&lt; 4 The Power of Performance<\/a> | <a href=\"\/customer-success-profit-from-the-power-of-your-customers\/\">Home<\/a> | <a href=\"\/cs6-the-power-of-simple\/\">6 The Power of Simple &gt;<\/a><\/p>\n<h1>23. It&#8217;s a love story<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740132#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740132#overview<\/a><\/p>\n<h2>How do you make me feel?<\/h2>\n<h3>Meet the business brain<\/h3>\n<ul>\n<li>Left Side<\/li>\n<li>Analytical<\/li>\n<li>Calculating<\/li>\n<li>&#8220;Just the facts&#8221;<\/li>\n<\/ul>\n<h3>Meet the non-business brain<\/h3>\n<ul>\n<li>Right side<\/li>\n<li>Creative<\/li>\n<li>Emotes &#8220;What are you feeling?&#8221;<\/li>\n<\/ul>\n<h2>Rating scale for Customer Emotion<\/h2>\n<h3>Q-Score:<\/h3>\n<ul>\n<li>The recognized industry standard for measuring consumer appeal of personalityies, characters, licensed properties, programs and brands<\/li>\n<li>Based on High Familiarity and High Likability\n<ul>\n<li>Steve Martin scored over 3x higher than Alec Baldwin an Oscar Awards host<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Power of the Heart means bottom line results<\/h2>\n<ul>\n<li>Programs that deliver greater viewer involvement provide a better ad environment because:\n<ul>\n<li>Watch the entire program<\/li>\n<li>Watch it more often<\/li>\n<li>Pay close attention<\/li>\n<li>Recall the brands being advertised<\/li>\n<li>Have a more favorable opinion of those brands<\/li>\n<li>Purchase the brands in the future<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Viewers are driven by their emotions<\/strong><\/p>\n<p><strong>You must learn to deeply connect with your customers<\/strong><\/p>\n<h1><\/h1>\n<h1>24. HeartBridge Storytelling<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740138#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740138#overview<\/a><\/p>\n<p>Heart + Head = Gut feeling<\/p>\n<p>&nbsp;<\/p>\n<h1>25. Profit from the Power of the Heart<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740168#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740168#overview<\/a><\/p>\n<p>People want to love your stuff<\/p>\n<p>People buy emotionally and justify rationally<\/p>\n<p>&nbsp;<\/p>\n<h1>26. Case Study: Jyske Bank<\/h1>\n<p><a href=\"https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/8450792#overview\" target=\"_blank\" rel=\"noopener\">https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/8450792#overview<\/a><\/p>\n<p>(Yoo-ski)<\/p>\n<p>To reinvent, focused on 4 key areas<\/p>\n<ul>\n<li>People<\/li>\n<li>Facilities<\/li>\n<li>Marketing<\/li>\n<li>Customer Counseling<\/li>\n<\/ul>\n<p>They engaged with customers with a secret weapon called &#8220;Empathy&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lt; 4 The Power of Performance | Home | 6 The Power of Simple &gt; 23. It&#8217;s a love story https:\/\/www.udemy.com\/course\/how-to-profit-from-your-customers\/learn\/lecture\/740132#overview How do you make me feel? Meet the business brain Left Side Analytical Calculating &#8220;Just the facts&#8221; Meet the non-business brain Right side Creative Emotes &#8220;What are you feeling?&#8221; Rating scale for Customer Emotion ..<\/p>\n<div class=\"clear-fix\"><\/div>\n<p><a href=\"https:\/\/wiki.thomasandsofia.com\/?p=2975\" title=\"read more...\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-2975","post","type-post","status-publish","format-standard","hentry","category-customer-success"],"_links":{"self":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/2975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2975"}],"version-history":[{"count":4,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/2975\/revisions"}],"predecessor-version":[{"id":2982,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/2975\/revisions\/2982"}],"wp:attachment":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}