{"id":2400,"date":"2019-08-21T15:31:48","date_gmt":"2019-08-21T15:31:48","guid":{"rendered":"http:\/\/wiki.thomasandsofia.com\/?p=2400"},"modified":"2019-08-21T15:40:58","modified_gmt":"2019-08-21T15:40:58","slug":"marketing-on-social-media","status":"publish","type":"post","link":"https:\/\/wiki.thomasandsofia.com\/?p=2400","title":{"rendered":"Marketing on Social Media"},"content":{"rendered":"<h1>Social Media Success Metrics<\/h1>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/10-metrics-to-track-for-social-media-success\/\" target=\"_blank\" rel=\"noopener\">Social Media Success Metrics<\/a><\/p>\n<ol>\n<li>Track Follower Growth<\/li>\n<li>Identify optimal times for Engagement<\/li>\n<li>Track Likes and Reactions to your Posts<\/li>\n<li>Monitor Mentions<\/li>\n<li>Audience demographics\n<ol>\n<li>Men \/ Women<\/li>\n<li>Geographic City, St, Country<\/li>\n<li>Language<\/li>\n<li>Interests<\/li>\n<\/ol>\n<\/li>\n<li>Determine Marketing Reach\n<ol>\n<li>In and out of your audience<\/li>\n<\/ol>\n<\/li>\n<li>Review replies and comments\n<ol>\n<li>Weed out uninteresting content<\/li>\n<\/ol>\n<\/li>\n<li>Measure Content Shares<\/li>\n<li>Track Referral Traffic (Links stemming from Social Media)<\/li>\n<li>Click Rates<\/li>\n<li><\/li>\n<\/ol>\n<h1>Digital Marketing Success Metrics<\/h1>\n<p><a href=\"https:\/\/www.smartinsights.com\/goal-setting-evaluation\/performance-management\/5-critical-business-metrics\/\" target=\"_blank\" rel=\"noopener\">success metrics<\/a><\/p>\n<ol>\n<li>Number of website visitors<\/li>\n<li>Website bounce rate<\/li>\n<li>Email subscriber list size<\/li>\n<li>Email Open Rate<\/li>\n<li>Advertising click through rate<\/li>\n<li>Number of new leads<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h1>Untitled<\/h1>\n<p>Twitter Lists<br \/>\nadd target audience to twitter lists<br \/>\n* see what they&#8217;re talking about, hashtags<\/p>\n<p>Twitter Periscope<br \/>\n* Live stream to followers<\/p>\n<p>Pintrest<br \/>\n* Pinning things for later<br \/>\n* Getting questions answers<br \/>\n* Who they are following<br \/>\n* Pins similar to your product, find who reposted<\/p>\n<p>Youtube \/ Youtube Blogs<br \/>\n* find content similar to yours<br \/>\n* questions they need answered<\/p>\n<p>Facebook Groups<br \/>\n* Join a group your audience belongs to<br \/>\n* facebook stalk members<br \/>\n* Polls<\/p>\n<p>Facebook Live Stream<br \/>\n* notifies live stream to your followers<br \/>\n* real time one to many conversations<\/p>\n<p>Surveys<br \/>\n* Survey Monkey<br \/>\n* put survey on your twitter, facebook, etc.<\/p>\n<p>LinkedIn<\/p>\n<h1>Advantages of Social Media Marketing<\/h1>\n<p>* Stay connected with your customers<\/p>\n<p>Increase Brand Awareness<\/p>\n<ul>\n<li>Facebook insites<\/li>\n<\/ul>\n<p>Increase your web traffic<\/p>\n<p>Better Search Engine Rankings<\/p>\n<p>* SM sends signals to search engines<\/p>\n<p>Competition Analysis<\/p>\n<p>* Keep an eye on your competation to see what they are doing<\/p>\n<p>Increase Sales<\/p>\n<ul>\n<li>Ability to modify content to your prospective clients<\/li>\n<\/ul>\n<p>Promote your content<\/p>\n<p>* Put links on your content<\/p>\n<p>Retargeting<\/p>\n<ul>\n<li>Advertise to people that have shown interest in your product\n<ul>\n<li>Facebook pixel\n<ul>\n<li>measure effectiveness of your advertising<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Success Metrics Social Media Success Metrics Track Follower Growth Identify optimal times for Engagement Track Likes and Reactions to your Posts Monitor Mentions Audience demographics Men \/ Women Geographic City, St, Country Language Interests Determine Marketing Reach In and out of your audience Review replies and comments Weed out uninteresting content Measure Content ..<\/p>\n<div class=\"clear-fix\"><\/div>\n<p><a href=\"https:\/\/wiki.thomasandsofia.com\/?p=2400\" title=\"read more...\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2400","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/2400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2400"}],"version-history":[{"count":3,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/2400\/revisions"}],"predecessor-version":[{"id":2404,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=\/wp\/v2\/posts\/2400\/revisions\/2404"}],"wp:attachment":[{"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiki.thomasandsofia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}